With an increased awareness regarding the teachings of Islam, Pakistani women are becoming increasingly choosy about their cosmetics, opting for products that do not conflict with their faith. The limited availability of halal cosmetics in the market has prompted Masarrat Misbah, owner of Depilex’s Beauty Clinic & Beauty Parlour, to launch her own line of ‘Halal’ makeup products.Cosmetics have consistently been under the radar for their non-halal ingredients, chiefly alcohol and lard. The presence of these two ingredients has prompted many Muslim women to scrutinize the products that they use, and opt for products that in their opinion are compatible with their beliefs. However, the dearth of halal alternatives has meant that their options were limited. Masarrat Misbah has capitalized on this void to launch MM, Pakistan’s first brand of certified halal makeup.
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